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	<title>Hire Full Time SEO Assistants</title>
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	<link>http://www.arnavgupta.com/blog</link>
	<description>from only $2.5 per hour</description>
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		<title>ArnavGupta.com do not have any Subsidiary Company or Partnered with any SEO Company</title>
		<link>http://www.arnavgupta.com/blog/arnavgupta-com-do-not-have-any-subsidiary-company-or-partnered-with-any-seo-company/</link>
		<comments>http://www.arnavgupta.com/blog/arnavgupta-com-do-not-have-any-subsidiary-company-or-partnered-with-any-seo-company/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 13:58:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[arnavgupta.com]]></category>
		<category><![CDATA[internetimm.com]]></category>
		<category><![CDATA[seo company]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=152</guid>
		<description><![CDATA[Arnavgupta.com is a wholly owned subsidiary of Internetimm Technologies Pvt. Ltd.
Indore, India – Apr 28, 2012 –we have  found that many seo companies are putting the “arnavgupta” business name on  their website to get the clients or spoiling the business branding of www.arnavgupta.com.
Recently we have found one website, who mentioned our business  [...]]]></description>
			<content:encoded><![CDATA[<h3>Arnavgupta.com is a wholly owned subsidiary of Internetimm Technologies Pvt. Ltd.</h3>
<p align="justify"><strong>Indore, India – Apr 28, 2012</strong> –we have  found that many seo companies are putting the “arnavgupta” business name on  their website to get the clients or spoiling the business branding of <a href="http://www.arnavgupta.com">www.arnavgupta.com</a>.</p>
<p>Recently we have found one website, who mentioned our business  name on their website and putting the content as well. With this news release, I  would like to admit that we have not partnered with any other seo company and  not having any subsidiary company as well. So if any company saying that they are  the partners of arnavgupta.com they are doing false commitment. So do not  believe on these scammers as we are taking legal action against them.</p>
<p><strong>About Arnavgupta: </strong></p>
<p>Arnavgupta.com is a seo services website of India based  Online Business Consultancy Company, <strong>Internetimm  Technologies PVT LTD</strong>, launched in with a specific purpose in mind  &#8220;Serving client with affordable and ethical Search Engine Marketing  Packages&#8221;. Arnavgupta.com team considers SEO as Social, Ethical and  Organic approach to get higher ranking which stays in top pages of search  engines for a longer time. By using Natural SEO Services your site will achieve  sustainable results that will continue to improve as we grow your site.</p>
<p><strong>About Internetimm:</strong></p>
<p>Internetimm promises to bring power and utility of internet  to your door step. The soul goal of our team is to provide the attractive and  meaningful web presence to you so that you can enhance your business  opportunities all over the globe. Whether you need Web Designing, Internet  Marketing or Customized Software we provide the state of the art solutions  within time frame and the budget.</p>
<p>For seo Assistant, please contact: <a href="http://www.arnavgupta.com">http://www.arnavgupta.com</a> or email at <a href="mailto:info@arnavgupta.com">info@arnavgupta.com</a></p>
<p>For website design, application development, mobile  application development, please contact:  <a href="mailto:info@internetimm.com">info@internetimm.com</a></p>
<p>Vishal Gupta</p>
<p>Director</p>
<p>Internetimm Technologies Pvt. Ltd</p>
<p>Software Development &amp; Internet Marketing, Staffing solutions</p>
<p><a href="http://www.internetimm.com/" target="_blank">http://www.internetimm.com</a> (One  Stop Staffing Solutions)</p>
<p><a href="http://www.arnavgupta.com">http://www.arnavgupta.com</a> (One Stop SEO  Staffing Solutions)</p>
<p>101, Harsh Residency,</p>
<p>186 Sarva Sampann Nagar,</p>
<p>Indore, MP, India- 452001</p>
<p>Phone: +91(731) 424-6028</p>
<p align="justify">For more information, contact Vishal Gupta at (+91) 98930-74710 or vishal@internetimm.com / vishal@arnavgupta.com.</p>
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		<title>Matt Cutts &#8211; 2012 Korea Webmaster Conference</title>
		<link>http://www.arnavgupta.com/blog/matt-cutts-2012-korea-webmaster-conference/</link>
		<comments>http://www.arnavgupta.com/blog/matt-cutts-2012-korea-webmaster-conference/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 09:22:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=147</guid>
		<description><![CDATA[]]></description>
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		<title>New Monthly Series on Algorithm Changes</title>
		<link>http://www.arnavgupta.com/blog/new-monthly-series-on-algorithm-changes/</link>
		<comments>http://www.arnavgupta.com/blog/new-monthly-series-on-algorithm-changes/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 04:46:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=140</guid>
		<description><![CDATA[Google Continues updating the search results to make it more fresh and useful, here is the recent updates:

Related query results refinements: Sometimes we fetch  results for queries that are similar to the actual search you type.  This change makes it less likely that these results will rank highly if  the original query [...]]]></description>
			<content:encoded><![CDATA[<p>Google Continues updating the search results to make it more fresh and useful, here is the recent updates:</p>
<ul>
<li><strong>Related query results refinements:</strong> Sometimes we fetch  results for queries that are similar to the actual search you type.  This change makes it less likely that these results will rank highly if  the original query had a rare word that was dropped in the alternate  query. For example, if you are searching for [rare red widgets], you  might not be as interested in a page that only mentions “red widgets.”</li>
<li><strong>More comprehensive indexing:</strong> This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.</li>
<li><strong>New “parked domain” classifier:</strong> This is a new algorithm for  automatically detecting parked domains. Parked domains are placeholder  sites that are seldom useful and often filled with ads. They typically  don’t have valuable content for our users, so in most cases we prefer  not to show them.</li>
<li><strong>More autocomplete predictions: </strong>With autocomplete, we try to  strike a balance between coming up with flexible predictions and  remaining true to your intentions. This change makes our prediction  algorithm a little more flexible for certain queries, without losing  your original intention.</li>
<li><strong>Fresher and more complete blog search results: </strong>We made a change to our blog search index to get coverage that is both fresher and more comprehensive.</li>
<li><strong>Original content: </strong>We added new signals to help us make better predictions about which of two similar web pages is the original one.</li>
<li><strong>Live results for Major League Soccer and the Canadian Football League: </strong>This change displays the latest scores &amp; schedules from these leagues along with quick access to game recaps and box scores.</li>
<li><strong>Image result freshness: </strong>We made a change to how we determine image freshness for news queries. This will help us find the freshest images more often.</li>
<li><strong>Layout on tablets: </strong>We made some minor color and layout changes to improve usability on tablet devices.</li>
<li><strong>Top result selection code rewrite: </strong>This code handles extra  processing on the top set of results. For example, it ensures that we  don’t show too many results from one site (“host crowding”). We rewrote  the code to make it easier to understand, simpler to maintain and more  flexible for future extensions.</li>
</ul>
<p><span>Posted by <strong>Scott Huffman, Engineering Director ( Google Inside Search)<br />
</strong></span></p>
]]></content:encoded>
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		<title>Google Algorithm Transparency Continues</title>
		<link>http://www.arnavgupta.com/blog/google-algorithm-transparency-continues/</link>
		<comments>http://www.arnavgupta.com/blog/google-algorithm-transparency-continues/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 04:36:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=138</guid>
		<description><![CDATA[Google has been making a big deal about wanting to be more transparent  about its search algorithm lately (without revealing the secret sauce  too much of course). And so far, I have to say they&#8217;re making good on  that promise fairly well.
Is Google being transparent enough for your liking?

We&#8217;ve seen plenty of [...]]]></description>
			<content:encoded><![CDATA[<p>Google has been making a big deal about wanting to be more transparent  about its search algorithm lately (without revealing the secret sauce  too much of course). And so far, I have to say they&#8217;re making good on  that promise fairly well.</p>
<p><strong>Is Google being transparent enough for your liking?<br />
</strong><br />
We&#8217;ve seen plenty of algorithmic announcements made from the  company over the course of the year. In November, they discussed ten  recent changes they had made. Here&#8217;s a recap of those:</p>
<ul>
<li><em><strong>Cross-language information retrieval updates:</strong> For queries in languages where limited web content is available  (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan,  Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now  translate relevant English web pages and display the translated titles  directly below the English titles in the search results. This feature  was available previously in Korean, but only at the bottom of the page.  Clicking on the translated titles will take you to pages translated from  English into the query language.</em></li>
<li><em><strong>Snippets with more page content and less header/menu content: </strong>This  change helps us choose more relevant text to use in snippets. As we  improve our understanding of web page structure, we are now more likely  to pick text from the actual page content, and less likely to use text  that is part of a header or menu.</em></li>
<li><em><strong>Better page titles in search results by de-duplicating boilerplate anchors:</strong> We look at a number of signals when generating a page&#8217;s title. One  signal is the anchor text in links pointing to the page. We found that  boilerplate links with duplicated anchor text are not as relevant, so we  are putting less emphasis on these. The result is more relevant titles  that are specific to the page&#8217;s content.</em></li>
<li><em><strong>Length-based autocomplete predictions in Russian:</strong> This improvement reduces the number of long, sometimes arbitrary query  predictions in Russian. We will not make predictions that are very long  in comparison either to the partial query or to the other predictions  for that partial query. This is already our practice in English.</em></li>
</ul>
<ul>
<li><em><strong>Extending application rich snippets: </strong>We recently announced rich snippets for applications.  This enables people who are searching for software applications to see  details, like cost and user reviews, within their search results. This  change extends the coverage of application rich snippets, so they will  be available more often.</em></li>
<li><em><strong>Retiring a signal in Image search:</strong> As the web  evolves, we often revisit signals that we launched in the past that no  longer appear to have a significant impact. In this case, we decided to  retire a signal in Image Search related to images that had references  from multiple documents on the web.</em></li>
<li><em><strong>Fresher, more recent results: </strong>As  we announced just over a week ago, we&#8217;ve made a significant improvement  to how we rank fresh content. This change impacts roughly 35 percent of  total searches (around 6-10% of search results to a noticeable degree)  and better determines the appropriate level of freshness for a given  query.</em></li>
<li><em><strong>Refining official page detection: </strong>We try hard  to give our users the most relevant and authoritative results. With this  change, we adjusted how we attempt to determine which pages are  official. This will tend to rank official websites even higher in our  ranking.</em></li>
<li><em><strong>Improvements to date-restricted queries: </strong>We  changed how we handle result freshness for queries where a user has  chosen a specific date range. This helps ensure that users get the  results that are most relevant for the date range that they specify.</em></li>
<li><em><strong>Prediction fix for IME queries: </strong>This change  improves how Autocomplete handles IME queries (queries which contain  non-Latin characters). Autocomplete was previously storing the  intermediate keystrokes needed to type each character, which would  sometimes result in gibberish predictions for Hebrew, Russian and  Arabic.</em></li>
</ul>
<p>Now, they&#8217;ve put out a similar <a href="http://insidesearch.blogspot.com/2011/12/search-quality-highlights-new-monthly.html" target="_blank">post on the Inside Search Blog</a>, revealing ten more that have been made since than post.</p>
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		<title>Vishal Gupta &#8211; Internetimm Technologies Member Now Google Certified</title>
		<link>http://www.arnavgupta.com/blog/vishal-gupta-internetimm-technologies-member-now-google-certified/</link>
		<comments>http://www.arnavgupta.com/blog/vishal-gupta-internetimm-technologies-member-now-google-certified/#comments</comments>
		<pubDate>Sat, 19 Nov 2011 09:47:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[adword professional]]></category>
		<category><![CDATA[adwords certified]]></category>
		<category><![CDATA[adwords professionals]]></category>
		<category><![CDATA[google adwords certified]]></category>
		<category><![CDATA[ppc certified]]></category>
		<category><![CDATA[ppc expert]]></category>
		<category><![CDATA[ppc professiona]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=135</guid>
		<description><![CDATA[Search Engine Optimization Strategist Vishal Gupta Recently Certified As Qualified Google Advertising Professional
Indore, India – Nov 18, 2011 – India  based Internet marketing company Internetimm Technologies Pvt. Ltd.,  announced that one of their search engine optimization strategists has  been certified as a Qualified Individual in the Google Advertising  Professionals program.
Vishal Gupta [...]]]></description>
			<content:encoded><![CDATA[<h3><em>Search Engine Optimization Strategist Vishal Gupta Recently Certified As Qualified Google Advertising Professional</em></h3>
<p align="justify"><strong>Indore, India – Nov 18, 2011</strong> – India  based Internet marketing company Internetimm Technologies Pvt. Ltd.,  announced that one of their search engine optimization strategists has  been certified as a Qualified Individual in the Google Advertising  Professionals program.</p>
<p align="justify">Vishal Gupta is a part of the Internetimm  Technologies search engine optimization (SEO) team from many years, and  managing Google AdWords accounts since 2004. Vishal Gupta is  continuously active on Google Adword and Webmaster tool help center from  many years and, always take a course in the Google Learning Center to  expand and whet his knowledge on Google AdWords in preparation for the  Google Advertising Professional Exam.</p>
<p align="center"><a href="https://adwords.google.com/professionals/profile/ind?id=04658609943247877489&amp;hl=en"><img src="../../images/Adwords-qualified.jpg" alt="Google Adwords Certified - Vishal Gupta" /></a></p>
<p align="justify">&#8220;In competitive market, we have to prove our self  more knowledgeable, more qualified than your competitors every step of  the way,&#8221; said Vishal Gupta, Founder and CEO of Internetimm  Technologies.</p>
<p align="justify">This recent Google AdWords distinction reinforces  Vishal&#8217;s skills and abilities in managing Google Pay Per Click (PPC)  campaigns for clients. Currently, Vishal strategizes SEO techniques for  51 clients, including 7 Google PPC clients.</p>
<p align="justify">&#8220;Google Learning Center Help me to enhance my  knowledge of PPC to create effective AdWords campaigns for many of our  clients,&#8221; said Vishal. &#8220;It was this comprehensive understanding and  experience that Google recognized with the AdWords Qualified Individual  status.&#8221;&gt;</p>
<p align="justify">For more information, contact Vishal Gupta at (+91) 98930-74710 or vishal@internetimm.com / vishal@arnavgupta.com.&gt;</p>
<p align="justify">To learn more about Internetimm Technologies, please visit http://www.internetimm.com.</p>
<p align="justify">To learn more about the Dedicated SEO/PPC Assistant/Expert, please visit: http://www.arnavgupta.com</p>
<p align="justify"><strong>* Arnavgupta.com is a wholly owned subsidiary of Internetimm Technologies Pvt. Ltd.</strong></p>
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		<title>: Know your SEO Expert before hiring them.</title>
		<link>http://www.arnavgupta.com/blog/know-your-seo-expert-before-hiring-them/</link>
		<comments>http://www.arnavgupta.com/blog/know-your-seo-expert-before-hiring-them/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 07:29:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[best seo services]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO Optimisation]]></category>
		<category><![CDATA[seo project]]></category>
		<category><![CDATA[seo services]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=129</guid>
		<description><![CDATA[The SEO expert by arnavgupta SEO services will make you find the reason behind the lacking in your site. It is possible that you may have some mismanaged Meta tags, which are used by search engines to decipher your websites.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.arnavgupta.com/blog/wp-content/uploads/2011/09/seo.jpg" alt="arnavgupta" title="arnavgupta" width="300" height="250" class="alignleft size-full wp-image-130" /></p>
<p>Promoting your business and internet marketing is no longer kid’s job. It’s the limit of excellence that you can expect. Search engine optimization is not easy to do, especially if you are not familiar with it. Most of the time, it requires a heavy dose of patience and persistence. Your website&#8217;s traffic will not improve overnight. It takes times for attracting traffic. As you might have many other important things to do, why not use SEO services to ease your load? SEO experts know the latest and most effective white hat techniques that you don&#8217;t, and which ones are best for your website.<br />
Getting a proper SEO assistant pre decides the growth that you are going to get. Hiring a full time SEO assistant make you feel more comfortable when it comes to daily reporting and perfection.<br />
Why  to choose a full time SEO Expert?<br />
•	A Full time SEO experts will give quick and visibly great results on search engines.<br />
•	A  full time SEO experts follow superb weekly as well as daily reporting structure, making you aware of what is being done for the progress.<br />
•	If arnavgupta.com is providing you the SEO Services than they will be responsible for the work done by a SEO guy, which will not be there when hiring a part time SEO assistant.<br />
•	A full time are skilled enough to handle more than one site at a time.<br />
•	Having excellent Analytical power.<br />
•	Amazing Competitor watch, to be ahead of them.<br />
•	Excellent ability to find out the high PR links.<br />
•	Hiring a full time SEO expert from us will save up to 60% of what you are paying to a part time SEO assistant.<br />
An full time SEO Expert will definitely make you realize his/her worth. To hire SEO will be good decision for you. An SEO expert will provide you with an analysis on the current status of your online presence. May be you are trying to find the reason behind the unavailability of your site in the search engine result. The SEO expert services will make you find the reason behind that. It is possible that you may have some mismanaged Meta tags, which are used by search engines to decipher your websites. The experts will offer a full detail on the things present, the things lacking, the things needed to be done and the various strategies which can be employed. It is the job of the SEO expert services to alter the content or the plan of the websites corresponding to the demands of the search engines. A SEO expert company can do this really well, as the market is extremely competitive, the job is not an easy one until you choose a full time SEO Expert for your SEO Services.<br />
For more information and updates visit <a href ="http://www.arnavgupta.com/">arnavgupta</a></p>
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		<title>Google Drops Ranking  &#8211; NY Times Uncovers Blackhat SEO Scheme</title>
		<link>http://www.arnavgupta.com/blog/google-drops-ranking-ny-times-uncovers-blackhat-seo-scheme/</link>
		<comments>http://www.arnavgupta.com/blog/google-drops-ranking-ny-times-uncovers-blackhat-seo-scheme/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 06:55:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google spam action]]></category>
		<category><![CDATA[google spam guildeline]]></category>
		<category><![CDATA[jcpenney site issue]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=124</guid>
		<description><![CDATA[The New York Times did a little undercover work in the world of  search and discovered that JCPenney was benefiting enormously from paid  links. They ranked number one or close to it for some very prominent  search queries including “skinny jeans,” “home decor,” “comforter sets,”  “furniture&#8221;, “tablecloths” and many other highly searched for [...]]]></description>
			<content:encoded><![CDATA[<p>The New York Times did a little undercover work in the world of  search and discovered that JCPenney was benefiting enormously from paid  links. They ranked number one or close to it for some very prominent  search queries including “skinny jeans,” “home decor,” “comforter sets,”  “furniture&#8221;, “tablecloths” and many other highly searched for terms.</p>
<p><em>(Note: Tweets regarding this from Google&#8217;s Matt Cutts can be viewed below.)</em></p>
<p>The JCPenney links take consumers directly to the appropriate  sections of their site. This lasted for month including the Christmas  holidays according to the article.</p>
<p>A spokeswoman for JCPenney,  Darcie Brossart, told the New York Times, “JCPenney did not authorize,  and we were not involved with or aware of, the posting of the links that  you sent to us, as it is against our natural search policies,” She  added, “We are working to have the links taken down.” Apparently the  actual blackhat SEO work was done by the company&#8217;s SEO consultant  firm SearchDex which it has since terminated.</p>
<p>The New York Times secretly contacted Google with their information  about JCPenney and also arranged an interview with none other than <a rel="nofollow" href="http://www.mattcutts.com/blog/">Google&#8217;s Matt Cutts</a> who is <a rel="nofollow" href="http://videos.webpronews.com/2010/06/11/is-google-mayday-affecting-you/">famous</a> in the <a rel="nofollow" href="http://videos.webpronews.com/2010/06/06/new-google-features-create-seo-opportunities/">search world</a> and <a rel="nofollow" href="http://videos.webpronews.com/2010/04/01/google-talks-quality-caffeine-spam-buzz-and-push/">well known</a> to the <a rel="nofollow" href="http://videos.webpronews.com/2010/03/25/basketball-star-wars-and-audience-questions-with-matt-cutts/">readers of WebProNews</a>.  Cutts told them, “I can confirm that this violates our guidelines&#8221;. He  added, &#8220;Am I happy this happened? Absolutely not. Is Google going to  take strong corrective action? We absolutely will.”</p>
<p>According to the article JCPenney dropped from an average search result  position of 1.3 on Feb. 1 to an average postion of 52 on Feb. 10. Unlike  what happened to BMW.de a while back, Google did not remove them from their search index but  with an average search result position of 52 they might as well have.</p>
<p>By: WPN Staff</p>
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		<title>is Social Media Marketing Dying?</title>
		<link>http://www.arnavgupta.com/blog/is-social-media-marketing-dying/</link>
		<comments>http://www.arnavgupta.com/blog/is-social-media-marketing-dying/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 12:58:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[smo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=120</guid>
		<description><![CDATA[If nothing is certain, one thing is &#8211; social media is losing its magic. What  once was a new and improved way to keep in touch with your closest loved ones  has become just another sales pitch to convince you to sign up to another  dreadful business prospect, newsletter, product, or service. [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">If nothing is certain, one thing is &#8211; social media is losing its magic. What  once was a new and improved way to keep in touch with your closest loved ones  has become just another sales pitch to convince you to sign up to another  dreadful business prospect, newsletter, product, or service. There is no opening  or closing &#8211; simply raw advertisements that lack sincerity. The people  advertising their products don&#8217;t care about you or your general interests.  They&#8217;re too set on the idea that you&#8217;re going to sign up and turn them into a  success.</p>
<p align="justify">What&#8217;s wrong with this picture? Could it be that the  advertisements lack taste and real value, or could it be that the people who  want your business care less about who you are and what you are interested.</p>
<p align="justify">What business entrepreneurs are forgetting is that they are on the other side of  the fence of social media. They are on the advertising end, which means without  a real connection to the &#8220;the people,&#8221; they are getting nowhere. At some point,  a real connection needs to be established or otherwise all efforts to make a  sale or spread the word are pointless.</p>
<p align="justify">The truth? No one cares about you  unless you care about them, particularly when it comes to social media. Let&#8217;s  say that you&#8217;ve got an account with Facebook. Each day when you see those tiny  red notifications, you&#8217;re dead sure that they signify a message from your  friends or family. Unfortunately, you open your inbox and all you see are loud  advertisements. What do you do? You delete them, and you do so automatically  without any interest whatsoever about what they say.</p>
<p align="justify">Advertising gurus are no longer &#8220;gurus,&#8221; they are simply annoying spammers who  have no clue what they are doing. Business owners are missing the point. If  their emails are getting read, it&#8217;s only by other advertisers just so they can  compare tactics and techniques. Another sad part of it all is that no one is  coming up with new techniques. Everybody is following someone who they think is  successful, but in reality, no one is making any money because of their lack of  effort and knowledge.</p>
<p align="justify">If you haven&#8217;t noticed (and you most likely have),  all online entrepreneurs go about advertising their businesses in the same way.  First, they request you as a fríend or become a follower (Twitter). Some of them  may greet you with a &#8220;thanks for the request&#8221; or some other similar phrase,  while others jump straight to the point and start bombarding you with their  &#8220;winníng&#8221; sales pitch. Who are you more likely to communicate with? Nothing  screams &#8220;delete&#8221; louder and faster than a sales pitch.</p>
<p align="justify">Some  of the &#8220;thanks for the request&#8221; people might actually make it, as long as they  don&#8217;t jump the gun too quickly. Unfortunately, the majority of them end it right  there and automatically go on a link-posting frenzy, and immediately begin  flooding your inbox with details about their products with no mention of how  they might benefit you individually. It&#8217;s almost as if they are &#8220;demanding&#8221; that  you purchase from them without any clear reason as to why.</p>
<p align="justify">On the other  hand, some people are making sales. They are the ones who take their time in  getting to know people. They ask questions and take a true interest in their  prospects. Developing customer relationships is the most important part of  advertising on social media because in the real world, customer relationships  are a must.</p>
<p align="justify">It helps to wear the shoe on the other foot. Picture walking  into a store with workers that aren&#8217;t friendly and don&#8217;t seem to have your  interest anywhere in their top priorities. They are anxious for you to purchase  something and that is it. They don&#8217;t care what you purchase or why, they just  want your money. When you leave, they want you to come back over and over, even  if you&#8217;re not interested in what they&#8217;ve got. It&#8217;s a horrible experience for  both you and them.</p>
<p align="justify">When you look at it from a different perspective, it  helps to see why social media is dying for your company. What people want is  warmth and a display of interest in who they are, not lousy sales pitches. As  soon as business professionals establish a connection, then they might have a  chance, but until then, it&#8217;s best to just stick to more familiar means of  advertising and leave social media to what it was always meant for. Bring common  sense back to your marketing.</p>
<p><strong>By  Duncan Wierman</strong></p>
]]></content:encoded>
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		<title>Google Voice Widgets for Android</title>
		<link>http://www.arnavgupta.com/blog/google-voice-widgets-for-android/</link>
		<comments>http://www.arnavgupta.com/blog/google-voice-widgets-for-android/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 01:11:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[Google Voice Widgets]]></category>
		<category><![CDATA[Google Voice Widgets for Android]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=117</guid>
		<description><![CDATA[
]]></description>
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]]></content:encoded>
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		<title>10 Tips for Launching your Business Blog</title>
		<link>http://www.arnavgupta.com/blog/10-tips-for-launching-your-business-blog/</link>
		<comments>http://www.arnavgupta.com/blog/10-tips-for-launching-your-business-blog/#comments</comments>
		<pubDate>Thu, 13 May 2010 07:53:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business blog]]></category>
		<category><![CDATA[business blog creation]]></category>
		<category><![CDATA[business blog launcing]]></category>
		<category><![CDATA[how to create business blogs]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=114</guid>
		<description><![CDATA[Are you thinking about launching your business blog? You&#8217;re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of [...]]]></description>
			<content:encoded><![CDATA[<p>Are you thinking about launching your business blog? You&#8217;re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher.</p>
<p>So, business blogging is becoming a mainstream marketing tool. That does not mean, however, that blogging comes easily or naturally for many companies, their owners and employees. Blogging, like any form of content, is a commitment of time and resources &#8211; namely, you have to know how to write (or have access to good writers) and you have to maintain your blogs with fresh, original and insightful new material on a regular basis.</p>
<p>This should not scare you away. It should, though, inspire you to learn the basics of business blogging before you turn your baby loose on the world. Planning out your blogging strategy first is a wise move, because it gives your blog a greater chance of success. Here are 10 tips for launching your business blog:</p>
<p><strong>1. Identify your readers.</strong></p>
<p>Before you start writing anything, make sure you understand who your target market is. This is also known as your &#8220;buyer persona&#8221;, which marketing guru David Meerman Scott defines as &#8220;&#8230;a distinct group of potential customers, an archetypal person whom you want your marketing to reach.&#8221; Basically, you want to tailor your topics to the groups of people who are most interested in your company. Otherwise, you&#8217;re missing the mark and losing out on potential leads and sales. To identify these buyer personas, there are 3 questions you should ask yourself&#8211;</p>
<p>Where do your customers come from?</p>
<p>What type of content will be useful to them?</p>
<p>Where do your customers hang out online?</p>
<p><strong>2. Create social media accounts.</strong></p>
<p>If you haven&#8217;t already done this, register accounts with Facebook, Twitter, LinkedIn and YouTube. Start with these and expand later. This is important because you need places to post links to each new blog, so that your groups, fans, and followers can read them. Posting on social media also encourages people to subscribe to your RSS feed, another great way to promote your blog.</p>
<p><strong>3. Establish your social media presence.</strong></p>
<p>Lay the groundwork for later blog promotion by establishing relationships with your target markets. One of the best ways to do this is through social media. Now that you have accounts started, you can go in and join forums, listen to conversations and hear what people are saying about your industry. Add thoughtful and insightful comments whenever possible. Hire employees to do this if you don&#8217;t have time, but try to contribute every once in a while if you can.</p>
<p><strong>4. Determine where to place your blog.</strong></p>
<p>You can either put your blog on a page within your website or give it its own domain. Your choice depends largely on your goals. Do you want the blog to be part of your site, and linked to it directly? Or do you have plans to use your blog for other purposes, such as to earn revenue through ads or creating a secondary business from it?</p>
<p>A blog can help your website to rank higher, and it can also rank highly on its own. So, think about your long-term objectives when deciding where to place it.</p>
<p><strong>5. Use the right keywords.</strong></p>
<p>If you&#8217;re placing your business blog on a page within your site, most likely you&#8217;ll be using the same keywords for your blog that you are using for your site. If you&#8217;ve done good keyword research, then these are the keywords that reflect your business and are the search terms that people are using to find you. If your blog is separate, consider if any keyword changes need to be made. You may want to take your blog site in a different direction from your site. Again, this depends on your goals for your blog.</p>
<p>Incidentally, if your blog does have its own domain, you&#8217;ll want the domain name to be brandable, easy for consumers to recognize and search engine-friendly.</p>
<p><strong>6. Choose a blogging platform.</strong></p>
<p>You have options here. WordPress is the most popular blogging platform, but you can also check out Joomla, Blogger, TypePad and others.</p>
<p><strong>7. Plan your posts.</strong></p>
<p>Think about the direction you want your blog posts to go in. A good way to stay on track is to start with one main topic and draft a few blogs in advance. Post them on a regular schedule and you&#8217;ll have a supply of targeted blogs that add fresh content to your site and point back to your company each week. Coming up with topics can be a challenge, but there are a lot of helpful resources on the Web if you get stuck.</p>
<p><strong>8. Network with influencers.<br />
</strong></p>
<p>Once you&#8217;ve got your blog started, it&#8217;s a good idea to look around at other bloggers in your industry. See what they&#8217;re doing, what they have to say, and leave insightful comments on their blogs. This kind of web networking will help you establish relationships with these people, which in turn will prompt them to help spread the word about your blog and your company. This kind of free advertising is invaluable. It connects you to credible and respected individuals within the blogosphere and markets your business for you.</p>
<p><strong>9. Promote your blog.<br />
</strong></p>
<p>As mentioned earlier, offering a blog subscription through an RSS feed is an effective way to promote your blog. There are other ways to get the word out, as well. Write an optimized press release, submít articles to directories that link to your blog page, submit your blogs to social bookmarking sites such as StumbleUpon and Digg (or set up an account with Ping.fm and have it done automatically). Make sure that you link to your blogs in your social media posts.</p>
<p><strong>10. Measure results.<br />
</strong></p>
<p>If you&#8217;re going to take the time to blog for marketing purposes, you&#8217;ll want to know how well you&#8217;re doing, right? Since it relies primarily on the building of human relationships over time, blog ROI can be tricky to measure. But, you do have many tools at your disposal to help you determine how much or how little your blog is contributing to the bottom line.</p>
<p>Free online tools like Google Analytics and Google Alerts provide you with information about how your customers are finding you online, and can tell you a lot about your blog page, in particular. Facebook Insights is a way to track activity on your Facebook account. Other tools are available, so look into them.</p>
<p>Launching your business blog is, like any project, all about preparation. If you do your homework and lay a solid foundation, your blog will produce results. Keep in mind that blogging is a form of content marketing and, as such, is primarily about building relationships with customers. So, be patient, follow these tips, and watch your business grow!</p>
<p>Author: <strong>Beth Hrusch</strong></p>
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