If nothing is certain, one thing is – social media is losing its magic. What once was a new and improved way to keep in touch with your closest loved ones has become just another sales pitch to convince you to sign up to another dreadful business prospect, newsletter, product, or service. [...]

We’ve previously discussed the Web’s tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.
SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence [...]

Being a full-time SEM (Search Engine Marketer) I have been conditioned like Pavlov’s dog (not a pretty picture) to jump every time Google twitches. Lately Google has been doing a lot of twitching.
Specifically, the rather startling news from Google Webmaster Trends Analyst Susan Moskwa that Google has ditched PageRank from Webmaster Tools.
“We’ve been telling people [...]

To increase the visibility in Search Engine Result Pages (SERPs) through the use of paid placement , inclusion and advertising one need to follow the concept of search engine Marketing that is abbreviated as SEM. The industry peak body Search Engine Marketing Professional Organization (SEMPO) founded by Barbara Coll in 2003, includes search engine optimization [...]