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<channel>
	<title>Hire Full Time SEO Assistants &#187; google</title>
	<atom:link href="http://www.arnavgupta.com/blog/category/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.arnavgupta.com/blog</link>
	<description>from only $2.5 per hour</description>
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			<item>
		<title>Google Toolbar Cached Function Not Working</title>
		<link>http://www.arnavgupta.com/blog/google-toolbar-cached-function-not-working/</link>
		<comments>http://www.arnavgupta.com/blog/google-toolbar-cached-function-not-working/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 07:39:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[Google Toolbar]]></category>
		<category><![CDATA[Google Toolbar Cached Function not working]]></category>
		<category><![CDATA[Google Toolbar error]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=109</guid>
		<description><![CDATA[Hello Guys
I have checked that Google Cache Toolbar is not working and showing 404 error, Does anyone found this problem??
checked google.com cache:
http://www.google.com/search?hl=en&#38;rlz=1B3GGLL_enIN368IN368&#38;q=google+cache+toolbar+not+working&#38;aq=f&#38;aqi=&#38;aql=&#38;oq=&#38;gs_rfai=
checked Yahoo.com cache:
http://webcache.googleusercontent.com/search?sourceid=navclient-ff&#38;ie=UTF-8&#38;q=cache%3Ahttp%3A%2F%2Fin.yahoo.com%2F%3Fp%3Dus
When I checked cached copy of any site with google toolbar I get &#8220;404 Not Found&#8221;
Screenshot:

Googlers: please check this, if it is globally or only on my side&#8230;
Thank You.
]]></description>
			<content:encoded><![CDATA[<p>Hello Guys</p>
<p>I have checked that Google Cache Toolbar is not working and showing 404 error, Does anyone found this problem??</p>
<p><strong>checked google.com cache:</strong></p>
<p>http://www.google.com/search?hl=en&amp;rlz=1B3GGLL_enIN368IN368&amp;q=google+cache+toolbar+not+working&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=&amp;gs_rfai=</p>
<p><strong>checked Yahoo.com cache:</strong></p>
<p>http://webcache.googleusercontent.com/search?sourceid=navclient-ff&amp;ie=UTF-8&amp;q=cache%3Ahttp%3A%2F%2Fin.yahoo.com%2F%3Fp%3Dus</p>
<p>When I checked cached copy of any site with google toolbar I get &#8220;404 Not Found&#8221;</p>
<p>Screenshot:</p>
<p><img class="aligncenter size-full wp-image-110" title="google-toolbar-cache-error" src="http://www.arnavgupta.com/blog/wp-content/uploads/2010/04/google-toolbar-cache-error.JPG" alt="google-toolbar-cache-error" width="1024" height="768" /></p>
<p>Googlers: please check this, if it is globally or only on my side&#8230;</p>
<p>Thank You.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.arnavgupta.com/blog/google-toolbar-cached-function-not-working/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Unveils Nexus One &#8220;Super Phone&#8221;</title>
		<link>http://www.arnavgupta.com/blog/google-unveils-nexus-one-super-phone/</link>
		<comments>http://www.arnavgupta.com/blog/google-unveils-nexus-one-super-phone/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 12:45:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google nexus]]></category>
		<category><![CDATA[google nexus phone]]></category>
		<category><![CDATA[google phone]]></category>
		<category><![CDATA[nexus]]></category>
		<category><![CDATA[nexus phone]]></category>
		<category><![CDATA[nexus super phone]]></category>
		<category><![CDATA[super phone]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=98</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/VydPwaZymd0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/VydPwaZymd0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s Plans in the Mobile Market?</title>
		<link>http://www.arnavgupta.com/blog/google%e2%80%99s-plans-in-the-mobile-market/</link>
		<comments>http://www.arnavgupta.com/blog/google%e2%80%99s-plans-in-the-mobile-market/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 12:42:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google mobile market]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=94</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="633" height="376" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="overstretch=true&amp;screencolor=0x000000&amp;linkfromdisplay=false&amp;file=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dseschi09_mmartin&amp;shownavigation=true&amp;level=0&amp;showicons=true&amp;linktarget=_self&amp;repeat=false&amp;showdigits=true&amp;showstop=false&amp;showdownload=false&amp;autostart=true&amp;usefullscreen=true&amp;autoscroll=false&amp;thumbsinplaylist=true&amp;showeq=false&amp;bufferlength=7&amp;displayheight=356&amp;rotatetime=5&amp;searchbar=false&amp;javascriptid=n0&amp;dock=false&amp;bandwidth=409&amp;enablejs=true&amp;yourlytics.callback=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fanalytics.php&amp;viral.onpause=false&amp;plugins=yourlytics-1%2Cviral-2" /><param name="src" value="http://videos.webpronews.com/video/jwplayer/player.swf" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="633" height="376" src="http://videos.webpronews.com/video/jwplayer/player.swf" allowfullscreen="true" flashvars="overstretch=true&amp;screencolor=0x000000&amp;linkfromdisplay=false&amp;file=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fplaylist.php%3Fmovie_name%3Dseschi09_mmartin&amp;shownavigation=true&amp;level=0&amp;showicons=true&amp;linktarget=_self&amp;repeat=false&amp;showdigits=true&amp;showstop=false&amp;showdownload=false&amp;autostart=true&amp;usefullscreen=true&amp;autoscroll=false&amp;thumbsinplaylist=true&amp;showeq=false&amp;bufferlength=7&amp;displayheight=356&amp;rotatetime=5&amp;searchbar=false&amp;javascriptid=n0&amp;dock=false&amp;bandwidth=409&amp;enablejs=true&amp;yourlytics.callback=http%3A%2F%2Fvideos.webpronews.com%2Fvideo%2Fanalytics.php&amp;viral.onpause=false&amp;plugins=yourlytics-1%2Cviral-2"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google Could Sell Energy</title>
		<link>http://www.arnavgupta.com/blog/google-could-sell-energy/</link>
		<comments>http://www.arnavgupta.com/blog/google-could-sell-energy/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 12:40:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=91</guid>
		<description><![CDATA[By Chris Crum
Remember when Google was just a search engine? We often still think about it that way, yet we are frequently reminded of the breadth of product offerings and ultimately the power the company possesses. Power, or energy rather, is actually something Google could end up selling in the future.
Google recently applied for approval [...]]]></description>
			<content:encoded><![CDATA[<div><strong>By Chris Crum</strong></div>
<p>Remember when Google was just a search engine? We often still think about it that way, yet we are frequently reminded of the breadth of product offerings and ultimately the power the company possesses. Power, or energy rather, is actually something Google could end up selling in the future.</p>
<p>Google recently applied for approval from the Federal Energy Regulatory Commission for the right to purchase and monetize energy, just like the utility companies you are already familiar with do. Google has said that its actions had more to do with the enormous amount of energy it consumes itself (consider all of the machinery and equipment it takes to keep a company like Google running at its current pace on a daily basis).</p>
<p>Questions have been raised however, about if Google could actually end up functioning as a utility. From the sounds of it, the company isn&#8217;t exactly ruling it out.</p>
<p><a href="http://research.google.com/pubs/author3525.html"><img style="margin: 10px;" title="Bill Weihl" src="http://images.ientrymail.com/webpronews/article_pics/bill-weihl.jpg" alt="Bill Weihl" align="right" /></a>Jeffrey Marlow with the New York Times <a href="http://greeninc.blogs.nytimes.com/2010/01/07/qa-googles-green-energy-czar/">asked</a> Google&#8217;s &#8220;Green Energy Czar&#8221; Bill Weihl if the company views its work on alternative energy as a money-making component. In his response, Weihl noted that some of Google&#8217;s initiatives come from Google.org (the company&#8217;s philanthropic arm), and said:</p>
<p><em>The reason Google.org is not just a foundation is that lots of people believe that if you want to have a big impact at scale on the world, then you need to go beyond what a 501(c)3 can do, which is to make charitable grants, so you need the ability to invest in companies, to do engineering projects, to do things that might at some point actually make money.</em></p>
<p><em>We’d be delighted if some of this stuff actually made money, obviously; it is not our goal to not make money. All else being equal, we’d like to make as much money as we can, but the principal goal is to have a big impact for good.<br />
</em><br />
Google says its goal is to make renewable energy cheaper than coal. Coal is said to be the source of about half of the electricity consumed in the US. Google is looking at concentrated solar thermal, enhanced geothermal, and wind energies.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Tips for Success</title>
		<link>http://www.arnavgupta.com/blog/adwords-tips-for-success/</link>
		<comments>http://www.arnavgupta.com/blog/adwords-tips-for-success/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 03:51:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[adwords tips]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords tips]]></category>
		<category><![CDATA[simple adwords tips]]></category>
		<category><![CDATA[simple google adwords tips]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=65</guid>
		<description><![CDATA[Find tips for improving your account performance, including how to optimize your campaigns, ads, keywords, and placements. See our Optimization Tips.
You might also want to watch our short video on optimization:

Source: http://adwords.google.com/support/aw/bin/answer.py?hl=en_uk&#38;answer=27339&#38;email=JAPAC
]]></description>
			<content:encoded><![CDATA[<p>Find tips for improving your account performance, including how to optimize your campaigns, ads, keywords, and placements. See our Optimization Tips.</p>
<p>You might also want to watch our short video on optimization:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/djjN9zZNkYI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/djjN9zZNkYI&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Source</strong>: http://adwords.google.com/support/aw/bin/answer.py?hl=en_uk&amp;answer=27339&amp;email=JAPAC</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Verify that your mobile site is indexed by Google</title>
		<link>http://www.arnavgupta.com/blog/verify-that-your-mobile-site-is-indexed-by-google/</link>
		<comments>http://www.arnavgupta.com/blog/verify-that-your-mobile-site-is-indexed-by-google/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 06:08:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[google index mobile site]]></category>
		<category><![CDATA[google mobile search]]></category>
		<category><![CDATA[google mobile technology]]></category>
		<category><![CDATA[Google’s mobile search page]]></category>
		<category><![CDATA[mobile site]]></category>
		<category><![CDATA[mobile URLs]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=58</guid>
		<description><![CDATA[It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn&#8217;t easy. Mobile sites not only use a different format from normal [...]]]></description>
			<content:encoded><![CDATA[<p>It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on <a rel="nofollow" href="http://www.google.com/m/">Google’s mobile search page</a>. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn&#8217;t easy. Mobile sites not only use a different format from normal desktop site, but the management methods and expertise required are also quite different.</p>
<p>This results in a variety of new challenges. As a mobile search engineer, it&#8217;s clear to me that while many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. I&#8217;d like to help ensure that your mobile site is also available for users of mobile search.</p>
<div>Here are troubleshooting tips to help ensure that your site is properly crawled and indexed:</div>
<div><strong>Verify that your mobile site is indexed by Google<br />
</strong></div>
<div>If your web site doesn&#8217;t show up in the results of a <a rel="nofollow" href="http://www.google.com/m/">Google mobile search</a> even<br />
using the <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/answer.py?answer=35256">&#8217;site:&#8217; operator</a>, it may be that your site has one or both of the following issues:</div>
<div>
<blockquote><p><strong>Googlebot may not be able to find your site </strong><br />
Googlebot, our crawler, must crawl your site before it can be included in our search index. If you just created the site, we may not yet be aware of it. If that&#8217;s the case, create a <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/topic.py?topic=8493">Mobile Sitemap</a> and submit it to Google to inform us to the site’s existence. A Mobile Sitemap can be <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/answer.py?answer=156184">submitted using Google Webmaster Tools</a>, in the same way as with a standard Sitemap.</p></blockquote>
<blockquote><p><strong>Googlebot may not be able to access your site </strong><br />
Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Our crawler for mobile sites is &#8220;Googlebot-Mobile&#8221;. If you&#8217;d like your site crawled, please allow any User-agent including &#8220;Googlebot-Mobile&#8221; to access your site. You should also be aware that Google may change its User-agent information at any time without notice, so it is not recommended that you check if the User-agent exactly matches &#8220;Googlebot-Mobile&#8221; (which is the string used at present). Instead, check whether the User-agent header <em>contains </em>the string &#8220;Googlebot-Mobile&#8221;. You can also <a rel="nofollow" href="http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html">use DNS Lookups to verify Googlebot</a>.</p></blockquote>
</div>
<div><strong>Verify that Google can recognize your mobile URLs</strong></div>
<div><strong><br />
</strong></div>
<p>Once Googlebot-Mobile crawls your URLs, we then check for whether the URL is viewable on a mobile device. Pages we determine aren&#8217;t viewable on a mobile phone won&#8217;t be included in our mobile site index (although they may be included in the regular web index).</p>
<p>This determination is based on a variety of factors, one of which is the &#8220;DTD (Doc Type Definition)&#8221; declaration. Check that your mobile-friendly URLs&#8217; DTD declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML. If it&#8217;s in a compatible format, the page is eligible for the mobile search index. For more information, see the <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/answer.py?answer=40348">Mobile Webmaster Guidelines</a>.</p>
<p>If you have any question regarding mobile site, post your question to our <a rel="nofollow" href="http://www.google.com/support/forum/p/Webmasters?hl=en">Webmaster Help Forum</a> and webmasters around the world as well as we are happy to help you with your problem.</p>
<p>Posted by <strong>Jun Mukai</strong>, Software Engineer, Mobile Search Team</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google Analytics API Dashboard Application &#8211; Manage many GA Profiles</title>
		<link>http://www.arnavgupta.com/blog/google-analytics-api-dashboard-application-manage-many-ga-profiles/</link>
		<comments>http://www.arnavgupta.com/blog/google-analytics-api-dashboard-application-manage-many-ga-profiles/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 03:01:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Analytics API Dashboard Application]]></category>
		<category><![CDATA[Google Analytics API]]></category>
		<category><![CDATA[Google Analytics API Dashboard Application]]></category>
		<category><![CDATA[google traffic tool]]></category>
		<category><![CDATA[Manage GA Profiles]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=54</guid>
		<description><![CDATA[If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display [...]]]></description>
			<content:encoded><![CDATA[<p>If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level metrics all within the same view.</p>
<p><img class="aligncenter size-full wp-image-55" title="trakken_dashboard" src="http://www.arnavgupta.com/blog/wp-content/uploads/2009/11/trakken_dashboard.jpg" alt="trakken_dashboard" width="400" height="330" /></p>
<p>This application was built using the Google Analytics API by our friends in Germany, Trakken GmbH and is available in English, German and Spanish. Once downloaded, you can add multiple Google Accounts, select Google Analytics Accounts and profiles, then choose from any of the pre-canned report widgets. The report widget will then appear on the dashboard. This process can be repeated with other Google Analytics Accounts, Profiles, and Widgets &#8211; and your customized dashboard is ready to use.</p>
<p><img class="aligncenter size-full wp-image-56" title="trakken_widget" src="http://www.arnavgupta.com/blog/wp-content/uploads/2009/11/trakken_widget.jpg" alt="trakken_widget" width="400" height="294" /></p>
<p>What&#8217;s really nice is each report widget can be configured to automatically fetch new data from the API at a regular interval, for example, every hour. This dramatically reduces the time it takes to see top level metrics across all your accounts.</p>
<p>Some of the other available features include:</p>
<p>* 15 different report widgets available<br />
* Top/flop keywords widget (movers &amp; shakers)<br />
* Drag-drop and resize report widgets<br />
* Update all widgets at the same time<br />
* Update individual widgets at set intervals<br />
* Use tabs for more dashboards<br />
* Resize report widgets<br />
* Notes widgets for comments<br />
* Add up to two Google Account Email addresses<br />
* FAQ Center available in English, Spanish, German</p>
<p>We continue to be impressed by the new solutions developers are bringing to market by leveraging the Google Analytics Platform. If you have developed a useful new tool or integration on top of Google Analytics, drop us an email at analytics-api@google.com. If it&#8217;s innovative and useful we&#8217;ll highlight it to our readers on this blog.</p>
<p>Posted by <strong>Nick Mihailovski</strong>, Google Analytics API Team</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Page Rank Update 30 Oct 2009</title>
		<link>http://www.arnavgupta.com/blog/google-page-rank-update-30-oct-2009/</link>
		<comments>http://www.arnavgupta.com/blog/google-page-rank-update-30-oct-2009/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 02:03:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[google pr update 30 Oct 2009]]></category>
		<category><![CDATA[page rank update Oct 2009]]></category>
		<category><![CDATA[pagerank update Oct 2009]]></category>
		<category><![CDATA[PR update Oct 2009]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=51</guid>
		<description><![CDATA[Hello SEO&#8217;s, I’m seeing Google Toolbar Pagerank update for all of my and client websites, all sites gain good PR with internal pages as well 
]]></description>
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		<title>Google Eyeing opportunities in 3G Mobile Telephony in India</title>
		<link>http://www.arnavgupta.com/blog/google-eyeing-opportunities-in-3g-mobile-telephony-in-india/</link>
		<comments>http://www.arnavgupta.com/blog/google-eyeing-opportunities-in-3g-mobile-telephony-in-india/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 18:02:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[google 3g]]></category>
		<category><![CDATA[google 3g mobile]]></category>
		<category><![CDATA[google mobile technology]]></category>

		<guid isPermaLink="false">http://www.arnavgupta.com/blog/?p=47</guid>
		<description><![CDATA[Sources in the telecom industry say Google is looking at broadband wireless access, or BWA, in the country and may participate in the auction with an Indian partner. BWA is also known as Worldwide Interoperability for Microwave Access, or WiMAX.
As an alternative, Google could be just a technology partner to a telecom service provider. Foreign [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">Sources in the telecom industry say Google is looking at broadband wireless access, or BWA, in the country and may participate in the auction with an Indian partner. BWA is also known as Worldwide Interoperability for Microwave Access, or WiMAX.</p>
<p align="justify">As an alternative, Google could be just a technology partner to a telecom service provider. Foreign companies can buy up to 74 per cent equity in such a venture.</p>
<p align="justify">A spokesperson for Google in India, when contacted, said the company would not comment on speculation.</p>
<p align="justify">The Department of Telecommunications, or DoT, is offering spectrum both for 3G services as well as BWA and hopes to auction spectrum by the middle of January next year. It finalised the information memorandum last week.</p>
<p align="justify">Google is not new to mobile telephony. It shook the world two years ago by announcing that it would bid for the US government’s auction of radio frequencies that could be used to deliver the next generation of internet and mobile phone services.</p>
<p align="justify">The company’s plan was to provide a nationwide wireless broadband service that would take on digital subscriber line services and cable internet access. However, it lost out in the auction as incumbent telecom behemoths like AT&amp;T and Verizon stole a march.</p>
<p align="justify">Analysts say there are many reasons for Google to look at 3G. “With the wave of consumers adopting BWA as the likely scenario in India, it is expected to bring about a shift in the focus of advertisement revenue from fixed line internet to mobile internet. Search-led advertisement is the biggest of all in the online business, and Google is the natural stakeholder in the Indian BWA space,” says Alok Shende, principal analyst, Ascentius Consulting.</p>
<p align="justify">Others cite other reasons. “Google wants to create a global space in wireless internet, since mobile subscribers outnumber internet users. In India, 3G subscribers will outdo WiMAX users. Given these estimates, it makes sense for Google to bid for 3G spectrum,” says a telecom analyst who did not wish to be named.</p>
<p align="justify">Google has also submitted a proposal to regulators in the US for clearance to use unused channels, which the company calls Wi-Fi 2.0 and on which it is possible to offer wireless broadband services at very high speeds.</p>
<p align="justify">The BWA spectrum to be put up for auction by DoT will be in the frequency of 2.3 GHz, with a base price of Rs 1,750 crore for a pan-India licence. The government will auction two blocks in BWA spectrum and reserve one for state-owned Mahanagar Telephone Nigam Ltd in Mumbai and Delhi and Bharat Sanchar Nigam Ltd elsewhere.</p>
<p align="justify">Spectrum in the 2.5 GHz for BWA will also be auctioned after the outstanding issues of interference with the mobile system of department of space are resolved.</p>
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