Once upon a time, Google was a company that specialized in search and advertising. Now, it’s tossing out advanced mobile phones and requesting the right to buy and sell energy. Still, several financial analysts think these not-entirely-conventional moves are a good idea.

Google LogoSharon Gaudin spoke to Rob Enderle of the Enderle Group, Ezra Gottheil of Technology Business Research, and Dan Olds of the Gabriel Consulting Group. All three individuals saw potential upsides to Google branching out. It might do extremely well in the new markets, or at least, manage to sell a few more ads.

Enderle even argued that moving on might be necessary for Google, stating, “Ultimately search isn’t sustainable. Google search could become irrelevant. You eventually could have specialized search providers or Google search could become part of something else and just fade into the background.”

Anyway, the risk that Google will perform poorly in its new endeavors was viewed as tolerable by the group. A corporate giant with a market share of around 65 percent and a market cap of about $190 billion can afford a misstep or two, after all.

On the subject of financial performance, here’s one other thing worth noting: Google’s stock is up 0.99 percent at the moment, so its recent mobile- and energy-related announcements haven’t exactly caused investors to run away.

This application was built using the Google Analytics API by our friends in Germany, Trakken GmbH and is available in English, German and Spanish. Once downloaded, you can add multiple Google Accounts, select Google Analytics Accounts and profiles, then choose from any of the pre-canned report widgets. The report widget will then appear on the dashboard. This process can be repeated with other Google Analytics Accounts, Profiles, and Widgets – and your customized dashboard is ready to use.

What’s really nice is each report widget can be configured to automatically fetch new data from the API at a regular interval, for example, every hour. This dramatically reduces the time it takes to see top level metrics across all your accounts.

Some of the other available features include:

* 15 different report widgets available
* Top/flop keywords widget (movers & shakers)
* Drag-drop and resize report widgets
* Update all widgets at the same time
* Update individual widgets at set intervals
* Use tabs for more dashboards
* Resize report widgets
* Notes widgets for comments
* Add up to two Google Account Email addresses
* FAQ Center available in English, Spanish, German

We continue to be impressed by the new solutions developers are bringing to market by leveraging the Google Analytics Platform. If you have developed a useful new tool or integration on top of Google Analytics, drop us an email at analytics-api@google.com. If it’s innovative and useful we’ll highlight it to our readers on this blog.

Posted by Nick Mihailovski, Google Analytics API Team