Wikipedia defines a landing page as:

The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Wikipedia’s definition sums it up nicely but there is certainly more to a great landing page then relevant and keyword rich content. Here are 10 things that you should be looking at when optimizing a landing page:

To get a well optimized landing page you need to keep in mind the following  things:

Specific content:

For getting more traffic to your landing page the most important thing is relevant and specific content which the customer is seeking for keep in mind that if the customer wont get what they expect they will get panic and it will be the reason for penalize your site.

Number of internal landing pages:

Its not necessary to have landing page as your home page, also for focused landing page we need to have some specific offers  and specific call for action.we  need to create some deep link landing pages i.e internal landing pages for specific ratio so as to increase your conversion rate.

Design Vs Functionality:

Design  also plays an important role for getting more and more traffic to your landing page, it is necessary to give equal priority to functionality and design both because both are proportional to each other. Concentrating only on design shouldn’t get you more customers it’s the combination of design with functionality which rates you high.if design gives you better layout funtionallity provides  more flexibility to your landing page.

Candid(Straight forword) Message:

If you want visitors to stick to your landing page you need to keep your landing page clean and more content specific, try to use large text for advertising buttons like”BUY NOW” so that it gives  direct view  and grab the attention of the customer.

Attractive Offers and insentives:

Luring  visitors buy giving them discounts, providing free samples and offers gives a tempt to visitors for  click which results in getting your landing page more popular also Provide references and testimonials.

Testing:

Proper analysis of your landing page gives you chance to improve your landing page according to the customers wants and visitors satisfaction ,you can convert number of visiters to buyers through testing and implementing changes, testing of various text pages ,images , layouts gives you an estimate what produces the best possible results.