By Chris Crum
Online video is an increasingly populur medium from both users’ standpoints and business’ alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes. I’m sure you’ve noticed videos come up in the blended search results [...]

Eric: Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong.
When the wrong goal is selected, SEO energy gets invested in the wrong ways and the ROI on the SEO project ends [...]