The AdWords Welcome Pack is to give you a solid foundation to achieve success with your new online campaign.
This email covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account.
You’ll receive [...]

Find tips for improving your account performance, including how to optimize your campaigns, ads, keywords, and placements. See our Optimization Tips.
You might also want to watch our short video on optimization:

Source: http://adwords.google.com/support/aw/bin/answer.py?hl=en_uk&answer=27339&email=JAPAC

Bing Talks About its Link-Building Policy
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