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By Chris Crum
Remember when Google was just a search engine? We often still think about it that way, yet we are frequently reminded of the breadth of product offerings and ultimately the power the company possesses. Power, or energy rather, is actually something Google could end up selling in the future.
Google recently applied for approval from the Federal Energy Regulatory Commission for the right to purchase and monetize energy, just like the utility companies you are already familiar with do. Google has said that its actions had more to do with the enormous amount of energy it consumes itself (consider all of the machinery and equipment it takes to keep a company like Google running at its current pace on a daily basis).
Questions have been raised however, about if Google could actually end up functioning as a utility. From the sounds of it, the company isn’t exactly ruling it out.
Jeffrey Marlow with the New York Times asked Google’s “Green Energy Czar” Bill Weihl if the company views its work on alternative energy as a money-making component. In his response, Weihl noted that some of Google’s initiatives come from Google.org (the company’s philanthropic arm), and said:
The reason Google.org is not just a foundation is that lots of people believe that if you want to have a big impact at scale on the world, then you need to go beyond what a 501(c)3 can do, which is to make charitable grants, so you need the ability to invest in companies, to do engineering projects, to do things that might at some point actually make money.
We’d be delighted if some of this stuff actually made money, obviously; it is not our goal to not make money. All else being equal, we’d like to make as much money as we can, but the principal goal is to have a big impact for good.
Google says its goal is to make renewable energy cheaper than coal. Coal is said to be the source of about half of the electricity consumed in the US. Google is looking at concentrated solar thermal, enhanced geothermal, and wind energies.
By Mike Sachoff
Yahoo has partnered with Ben Silverman’s production company Electus, in which Electus will develop and produce premium content for Yahoo and its advertisers.
The partnership is aimed at driving creativity in online programming. Electus will develop a number of original video concepts for Yahoo in partnership with advertisers. The specific types of projects were not announced.
Ben-Silverman
“Content creators and producers are looking for more direct relationships with their audiences and advertising partners, and this partnership will allow advertisers to have fresh ideas matched with premium experiences that enable their messages to be delivered directly to their consumers,” said Ben Silverman, CEO of Electus.
“Yahoo! is the ideal partner for this initiative; not only do they have the audience reach and a deep understanding of what consumers want, but they have a long history of successful custom campaigns that deliver for all partners involved. And this deal moves them even further along that path.”
Electus said the partnership with Yahoo is the first of a number it plans on announcing in the coming months.
“Yahoo! is bringing together the worlds of entertainment and advertising to build differentiated experiences that help redefine branded entertainment,” said Joanne Bradford, senior vice president of North America revenue and market development at Yahoo!
By Doug Caverly
Once upon a time, Google was a company that specialized in search and advertising. Now, it’s tossing out advanced mobile phones and requesting the right to buy and sell energy. Still, several financial analysts think these not-entirely-conventional moves are a good idea.
Google LogoSharon Gaudin spoke to Rob Enderle of the Enderle Group, Ezra Gottheil of Technology Business Research, and Dan Olds of the Gabriel Consulting Group. All three individuals saw potential upsides to Google branching out. It might do extremely well in the new markets, or at least, manage to sell a few more ads.
Enderle even argued that moving on might be necessary for Google, stating, “Ultimately search isn’t sustainable. Google search could become irrelevant. You eventually could have specialized search providers or Google search could become part of something else and just fade into the background.”
Anyway, the risk that Google will perform poorly in its new endeavors was viewed as tolerable by the group. A corporate giant with a market share of around 65 percent and a market cap of about $190 billion can afford a misstep or two, after all.
On the subject of financial performance, here’s one other thing worth noting: Google’s stock is up 0.99 percent at the moment, so its recent mobile- and energy-related announcements haven’t exactly caused investors to run away.